I like the ability to control the look of each cell within a matrix e.g. background colour and text. However, this becomes a chore when creating a set of matrix questions with alternating light and dark shading on each row. Would it be possible to create an option to achieve this effect quickly for each matrix question e.g. by selecting a style for header (top) row and a primary and secondary for each alternate row.
We should have a feature for this, yes. It's on our list of things todo.